Top dogs at the Country Living Spring Fair

March 30, 2012 at 4:22 pm Leave a comment

At Positive PR we like to really become part of our clients’ teams, from swinging shovels at Chelsea Flower Show for Dorset Cereals, to cooking fry-ups and pulling pints for journalists for Badger – we always answer the call!

So with that in mind last Friday I went to work with Laughing Dog on their stand at the Country Living Spring Fair. You may wonder why our favourite dog food brand would choose to be at a show filled with gorgeous bunting and other spotty things, artisan food and unique knitted things to wear and for the home – well let’s just say that the Laughing Dog team like to be different!

From the fact that they bake all their dog food instead of making it in a pressure cooker (which almost all the other brands do!) using ingredients grown on their farm, to the fact that they choose to go to shows attended by people they know will really want the very best for their four legged friends!

Despite the glorious weather up in London the show was very well attended and everyone that we spoke to loved having a good old chin ‘wag’ about their dog. We managed to chat to every dog lover that came past the stand and we gave out lots of samples and money off vouchers for Laughing Dog. This week a lot of the vouchers have been redeemed which shows that the dogs enjoyed the free samples – of course we knew they would!

To cap off a great show for Laughing Dog,  Brian who we work with at Laughing dog was invited onto BBC Radio London’s Barking at the Moon show. It’s the largest dedicated dog radio show in the country with 300,000 listeners and Brian had a great time joining in – he even had to give the team his best woof – live on air!

James .

Entry filed under: Spring 2012.

Let’s go to the hop

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